Sid Atkinson is Applied Curiosity’s co-founder and CEO and founder and co-host of The Data Culture Podcast. Sid is extremely good at focusing clients on best next actions and the logistics in delivering on those actions while balancing clients towards a bigger vision and purpose. He has been in consulting for 17+ years and worked in data for over 20. In Sid’s tenure in consulting, he has built multi-million-dollar business portfolios, both data and market focused, and started a data and AI practice from the ground up, leading it to 30%+ growth rates for three consecutive years.

Sid lives in Austin, TX, holds a degree in Economics from the University of Virginia, and gives a lot of time in local leadership positions for his children’s scouting groups.