Every agency has an AI pilot. Few can explain what it will cost, how value will be measured, or how spending will scale over time. As AI adoption accelerates, leaders need a new approach that looks beyond traditional ROI. This session introduces a practical framework that connects Return on Value (ROV) with AI Tokenomics, helping organizations understand both the value created and the economics required to sustain it. Through real-world examples and an interactive demonstration, attendees will learn how AI consumption, token usage, agent design, governance, and operational decisions influence costs, outcomes, and long-term scalability. Participants will leave with actionable strategies to build stronger AI business cases, measure value beyond cost savings, govern AI consumption, and manage AI investments as they move from pilot programs to enterprise-scale adoption.