PRE-CONFERENCE SESSION - PRE-REGISTRATION REQUIRED

(Attendance is limited for this interactive workshop.)

Join us to transform your approach to customer insights and achieve meaningful change at your agency. As organizations implement new technologies and processes, are they evaluating customer expectations before implementation? Are organizations including employees as customers? In this interactive workshop, you’ll discover how to develop, analyze, and leverage customer data to make informed decisions that improve customer satisfaction and service delivery for both internal and external customers through three key factors: feelings, persona profiles, and journey maps.