In the rapidly evolving world of mobile technology, understanding the distinct and dynamic threats that arise during app development, distribution, and usage is crucial. In this presentation, we will delve into the multi-faceted mobile threat landscape, emphasizing how risks manifest uniquely across different stages of development including during development, in mobile app stores, and on end user devices. Attendees will gain insight into these distinct yet interconnected threat vectors and learn strategies to mitigate risks and enhance security throughout the mobile app lifecycle.