28 JUNE - 1 JULY 2026

REGISTER NOW

WELCOME EXCHANGE ATTENDEE

Welcome to the Exchange Managers' Conference Registration website for MSM, GM, Services and Food attendees.  The conference will be held 28 JUNE - 1 JULY 2026 at the Hilton Atlanta Downtown in Atlanta, GA.  

This conference will focus on the Exchange’s corporate strategies for 2026 and promote knowledge of our vendor partners’ product assortments. The conference will be attended by Exchange General Managers, Main Store Managers, Food Managers, and Service Business Managers from throughout the United States, Europe and Pacific; as well as corporate executives and key headquarter associates.

Please review the information on each tab on this website.

Please click on the link to register and make your travel arrangements according to the instructions on the Air Travel tab.
 
Please email questions to jimi@xcelevents.us​

REGISTRATION DEADLINE

The deadline to register to attend and complete a travel request is 30 APRIL 2026.

Store Action
Attendee Assignments by Region

Budget constraints and presentation space limit the number of people who can attend the Exchange Managers' Conference.  Please adhere to the total number of allocated attendees listed on the Store Allocation for each Region.  (Note: if you click on this link and do not see the file, please go to your computer's downloads folder and you should see the file name (2026 Exchange Managers Conference Region Allocation List.xlsx).

BASIC AGENDA

Saturday 27 June 2026

  • 2:00 PM - 6:00 PM Registration

Sunday, 28 June 2026

  • All day general session & region lunches. Exact times TBA

Monday, 29 June 2026

  • 7:00 AM - 5:45 PM  - Vendor presentation classes

Tuesday, 30 June 2026

  • 7:00 AM - 12:00 PM  - Vendor presentation classes
  • 12:00 PM - 1:30 PM - Vendor Awards Lunch 
  • 1:30 PM - 5:30 PM  -  Vendor Expo rotations

Wednesday, 1 July 2026

  • 7:00 AM - 3:00 PM  - Vendor Expo rotations
  • 3:00 PM - 4:00 PM - ATF Presentation
  • 4:00 PM - Conference ends and shuttle departures for those who can depart on flights on Wednesday

Thursday, 2 July 2026

  • morning - 12:00 PM - Shuttle departures for remainder of group