Data is a powerful asset, but only if it's data you can trust. Join us to understand how the Texas Alcoholic Beverage Commission (TABC) is meticulously building its Data Advantage through a comprehensive focus on Data Quality in their modernized cloud Data Warehouse and Data Analytics environment. This session will reveal how TABC is moving beyond simply collecting data to actively ensuring its cleanliness, reliability, and fitness for purpose. We'll explore the tangible business value derived from high-quality data, demonstrating how TABC is empowering better decisions to support the agency's strategic goals. Learn how TABC is operationally making its data truly work for them.