21 - 25 FEBRUARY 2027

WELCOME EXCHANGE ATTENDEE

Welcome to the Exchange Managers' Conference Registration website for MSM, GM, Services and Food attendees.  The conference will be held 21-25 FEBRUARY 2027 at the Renaissance Dallas Addison in Dallas, TX.  

This conference will focus on the Exchange’s corporate strategies for 2027 and promote knowledge of our vendor partners’ product assortments. The conference will be attended by Exchange General Managers, Main Store Managers, Food Managers, and Service Business Managers from throughout the United States, Europe and Pacific; as well as corporate executives and key headquarter associates.

Please review the information on each tab on this website.

Please click on the link to register and make your travel arrangements according to the instructions on the Air Travel tab.
 
Please email questions to jimi@xcelevents.us​

REGISTRATION DEADLINE

The deadline to register to attend and complete a travel request is 31 DECEMBER 2026.

Store Action
Attendee Assignments by Region

Budget constraints and presentation space limit the number of people who can attend the Exchange Managers' Conference.  Please adhere to the total number of allocated attendees listed on the Store Allocation for each Region.  (Note: if you click on this link and do not see the file, please go to your computer's downloads folder and you should see the file name (2027 Exchange Managers Conference Region Allocation List.xlsx).

BASIC AGENDA

Sunday 21 February 2027

  • 2:00 PM - 6:00 PM Registration

Monday, 22 February 2027

  • All day general session & region lunches. Exact times TBA

Tuesday, 23 February 2027

  • 7:00 AM - 5:45 PM  - Vendor presentation classes

Wednesday, 24 February 2027

  • 7:00 AM - 12:00 PM  - Vendor presentation classes
  • 12:00 PM - 1:30 PM - Vendor Awards Lunch 
  • 1:30 PM - 5:30 PM  -  Vendor Expo rotations

Thursday, 25 February 2027

  • 7:00 AM - 3:00 PM  - Vendor Expo rotations
  • 3:00 PM - 5:00 PM - Breakout Presentations
  • 5:00 PM - Conference ends and shuttle departures for those who can depart on flights on Thursday